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Stacey leads all client initiatives and is a senior marketing professional specializing in community branding, placemaking, and strategic positioning for residential and mixed-use developments. She leads integrated marketing and design strategies that ensure brand alignment, market relevance, and compelling community experiences.Her background spans branding, public relations, digital strategy, and corporate and community positioning, with a reputation for creating forward-thinking campaigns that anticipate market trends and drive measurable growth. Throughout her career, Stacey has led marketing efforts for a diverse portfolio of communities—from boutique neighborhoods of fewer than 200 homes to master-planned developments exceeding 6,000 homes. She has executed more than 20 builder programs and supported community sell-outs totaling more than $2 billion in sales, all while maintaining a strong focus on fostering meaningful connections between people and place.

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MARKETING

  • Purpose-Driven Brand & Community Design

  • Integrated Marketing Strategy & Event Activation

  • Welcome Center Planning & Design

  • Experience-Based Sales Programming

  • Community & Project Launch Planning

  • Brand Led Amenity Programming

  • Marketing Budgeting & Phasing

COMMUNITY PLANNING

  • Community Values & Pillars Definition ​

  • Curated Placemaking & Amenity Strategy

  • Interior Storytelling, Design & Merchandising

  • Market Insight, Product Mix & Segmentation Strategy

  • Amenity Utilization & Experience Planning

  • Wayfinding & Arrival Experience 

  • Builder, Retailer & Partner Experience Alignment

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